Spiral Dynamics argues that human nature is not fixed: humans are able, when forced by circumstances, to adapt to their environment by constructing new, more complex, conceptual models of the world that allow them to handle the new problems. Each new model includes and transcends all previous models. According to Beck and Cowan, these conceptual models are organized around so-called vMeme: systems of core values or collective intelligences, applicable to both individuals and entire cultures.
In spiral dynamics, the term "vMeme" refers to a core value system, acting as an organizing principle, which expresses itself through memes (self-propagating ideas, habits, or cultural practices). The prepended and superscripted letter v indicates these are not basic memes but value systems which include them.
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